On November 5, 2021, Beijing Investment Promotion Service Center successfully held the "Beijing opportunities under the new development pattern - closed door Symposium of multinational corporations" at the site of Shanghai "China International Expo", and communicated on Beijing opportunities under the new development pattern through the combination of online and offline.
Yang Jinbai, vice mayor of Beijing, Liu Meiying, deputy director of Beijing Municipal Bureau of Commerce, Nie jieying, deputy director of Xicheng District of Beijing, Lin Han, chief representative of East China Base of Beijing Stock Exchange, and relevant principals from more than 70 multinational companies such as JPMorgan Chase, Deutsche Bank, Citibank, P &G, Sanofi, BP and Marriott attended the symposium.
As representatives of multinational corporations, Liu Xianglong, chairman of Outlets Group Holdings Co., Ltd., president of Outlets Group (Asia) Co., Ltd. in China and chairman of Neoole Holdings Co., Ltd., was also invited to attend the symposium. Referring to the investment plan of Neoole group for the construction of "two districts" in Beijing, Liu Xianglong said that Neoole holdings will be based on the industrialization and digital upgrading of outlets, and plans to build digital industrial clusters such as global commodity trading platform, digital trading platform, cross-border e-commerce platform, logistics distribution base, international brand incubation base and green industry demonstration base in Beijing, strive to build an international brand, production, commerce, logistics, consumption and service system in Beijing, and strive to promote the rapid development of consumption economy, digital commerce and green industry in the northern region.
Liu Xianglong also revealed that "Neoole" is a brand-new industrial concept advocated by Lin Zhuoyan, honorary chairman of the World Association of Small and Medium-sized Enterprises, chairman of the Asia Pacific region of the Global Outlets Alliance and founder of China Outlets. It is a brand-new business model transformed, sublimated and created on the basis of the traditional outlets business model. At the "Beijing Service Trade Fair" just concluded in September, "Neoole" will help the construction of Beijing international consumption center city, and has successfully signed a cooperation agreement to launch a 1 billion new retail fund.
"Neoole will comprehensively surpass the limitations of traditional outlets model, take the absolutely universal new retail as the core driving force, realize the digitization of global outlets industry through industry reconstruction, reform and innovation, manage digitization, value digitization and digital industrialization, extend services to the value promotion of the whole industrial chain of production, supply and marketing, and strive to create a new brand of a new ecosystem. Its economic model creates better conditions and greater value for the industrial chain ecosystem, "said Liu Xianglong.
