about
us
NEOOLE
OVERVIEW
"Neoole" is a brand-new industrial concept advocated by Mr. Lin Zhuoyan, chairman of the Asia Pacific region of the Global Outlets Alliance and founder of China Outlets. It is a brand-new business model transformed, sublimated and created on the basis of the traditional outlets business model.

"Neoole" comprehensively goes beyond the limitations of the traditional outlets model, completely breaks the traditional Neoole's business frame that is limited to the sales of luxury or fashion daily necessities stores, extends its services to meet the needs of production, supply and marketing on both sides of supply and demand, forms a complete closed loop between means of production and market commodities, and its business activities cover the whole social and economic industrial chain, create a brand-new economic model of a new ecosystem to realize the acceptance and behavior value sharing of nodes at all levels in the whole region.
NEOOLE<br>OVERVIEW
  • 12000+

    Recognition of international famous brands
    and exclusive management rights

  • 20+

    Significant projects Layout development
    Full roll out

  • 3cores

    Industrial investment Industrial development
    Industrial operation

"Neoole" business model includes but is not limited to smart retail. Through the new O2O e-commerce model, it runs through the online e-commerce platform + live broadcast + offline exhibition clothing sales + service experience, supports the synchronous development of B2C, B2B, B2B2C and s2b2c multi nodes and multi channels, and uses VR / AR virtual reality technology to realize the perfect integration of virtual reality, online and offline, overseas and domestic interaction and grafting.
"Neoole" takes the absolutely universal new retail as the core driving force, realizes the digitization of global outlets industry, governance digitization, value digitization and digital industrialization through industry reconstruction, reform and innovation. Build a Neoole digital brain with comprehensive perception, data collection and integration and intelligent analysis and calculation, provide services for the Neoole value sharing economy, build a community of interests for shareholders, employees, channels, operators, consumers and brands, and create better conditions and greater value for the industrial chain ecosystem.
With the extension, innovation and development of the "Pan-Outlets" model, "Neoole" has effectively solved the problem of sustainable development of outlets industry, promoted the virtuous cycle of the industry, and become an important force and benchmark for subverting and reconstructing outlets, especially the traditional business model, under the new retail background. The world is in a new economic era driven by knowledge economy, consumption economy, digital economy and sharing economy under the background of the Internet“ "Neoole" came into being, taking advantage of the opportunity to leap, relying on technical means such as big data, artificial intelligence, cloud computing, Internet of things and block-chain, and using Neoole's unique business model and industrial operation concept for iterative upgrading and integrated development.
产业布局
Industrial
Distribution
At present, the business territory of "Neoole" has fully blossomed in China, focusing on the five regions of "Guangdong-HongKong-Macau Greater Bay Area,Yangtze River Delta, Beijing-Tianjin-Hebei, Chengdu Chongqing and Hainan". In 2020, the strategic layout in Shanghai, Shenzhen, Zhejiang, Jiangsu, Hainan Free Trade Island, Guizhou, Fujian, Beijing and other provinces has been completed.
Development
strategy
Innovate business model and boost new vitality of world economic development
Integrate international resources and lead new industrial development
Forward looking layout planning to accelerate global development
Following the national strategic layout of Beijing-Tianjin-Hebei Capital Economic Circle, Yangtze River Delta Urban Agglomeration, Guangdong-HongKong-Macao Great Bay Area, Chengdu Chongqing Twin city Economic Circle and Hainan Free Trade Zone, Neoole is committed to close and pragmatic cooperation with local governments and social forces, discover the needs of the local market, tap local famous and special products with full market persuasion, and creatively promote the practice and promotion of Neoole model.
Following to the “Belt and Road” planning and “Going Global” strategy of the Chinese government, Neoole will bring all good things in terms of digital economy, RMB-based settlement tokens, domestic top luxury goods, Chinese new fashion life style and Chinese influence to all friendly countries with Chinese investment and infrastructure.
Therefore, Neoole Holdings Co., Ltd. will inevitably become a super commercial aircraft carrier with remarkable scale, business format and distribution range.
Neoole Southwest Center
Neoole Southwest Center
是一个新型商业综合体,新零售的终端载体。环球奥莱港项目都是瞄准政府平安治理的痛点,针对政府及社会存量资产进行改造和运营升级,通过充分挖掘区域经济特色和潜力,嫁接新奥莱控股有限公司的资本富集资源和丰富产品资源优势,运营新奥莱统一通证、共享价值、线上线下互联互通协同发展的新零售模式,打造集环球奥特莱斯电子商务平台、环球奥特莱斯云购物平台、全球名品展销中心、奢侈品牌展示服务中心、设计师品牌孵化中心、奥莱共享服务中心、奥莱网红直播中心、明星直播演艺中心、品牌视频制作中心、共享智慧办公中心和体验式服务配套等功能业态于一体的新型商业集群。
环球奥莱港作为国际一流的奥特莱斯创新产业和新零售示范项目,建成运营后,将创造逾百亿经济产值,直接、间接提供大量就业岗位,形成可观税收,并拉动当地相关行业的发展,有效地提升驻地现代服务业水平,助推消费升级,为当地社会带来和鲜活展示新奥莱理念时尚新生活。环球奥莱港必然将成为当地的城市国际化发展新名片。

奥莱网红直播中心、明星直播演艺中心、品牌视频制作中心、共享智慧办公中心和体验式服务配套等功能业态于一体的新型商业集群。
环球奥莱港作为国际一流的奥特莱斯创新产业和新零售示范项目,建成运营后,将创造逾百亿经济产值,直接、间接提供大量就业岗位,形成可观税收,并拉动当地相关行业的发展,有效地提升驻地现代服务业水平,助推消费升级,为当地社会带来和鲜活展示新奥莱理念时尚新生活。环球奥莱港必然将成为当地的城市国际化发展新名片。
Corporate culture
  • ENTERPRISE POSITIONINGENTERPRISE POSITIONING
    ENTERPRISE POSITIONINGENTERPRISE POSITIONING
    ENTERPRISE POSITIONING
    Global Outlets Industry Standard Maker
    The Main Force In The New Consumption Era
    Urban Operator Integrating Industry And City In Chin
  • Corporate mission and visionCorporate mission and vision
    Corporate mission and visionCorporate mission and vision
    Corporate mission and vision
    We are committed to the industrial interconnection of outlets and leading the quality upgrading in the new consumption era
  • Enterprise valuesEnterprise values
    Enterprise valuesEnterprise values
    Enterprise values
    Gratitude, feedback and innovation; High minded and win-win cooperation
  • Business philosophyBusiness philosophy
    Business philosophyBusiness philosophy
    Business philosophy
    Stick to the original intention, seek common ground while reserving differences, make arduous dedication, be realistic and enterprising
  • 新奥莱控股有限公司
  • 新奥莱控股有限公司