On November 8, 2021, Neoole Holdings Co., Ltd. officially signed a strategic cooperation agreement with the Department of Commerce of Fujian Province. The two sides reached a consensus to build a series of industrial cluster projects in Fujian Province, such as "Wanfu mall platform, international online statrs live broadcasting base, Neoole cross-border e-commerce platform". On the day of signing the contract, Ms. Cha Yun, assistant brand officer of Global Outlets Alliance (GOA) in China, officially awarded the plaque of "Outlets Global Famous Product - International Online Stars Live Broadcasting Base" to Taijiang District, Fuzhou City, Fujian Province on behalf of GOA. Neoole holdings and Taijiang District SDIC jointly operated the international online stars live broadcasting base.
Ms. Cha Yun said that at present, the speed and pace of digital transformation of traditional industries are accelerating, and the world is entering a period of rapid development of digital economy. Subversive innovations and changes have taken place in various fields through digital technology and digital services, which has given birth to a series of new consumption, new formats, new models and new economy. As an important part of the digital economy, online stars economy has derived a new consumer market relying on the Internet and its marketing promotion methods, and finally formed a new economic model of a complete online red industrial chain, which has brought changes in consumer behavior and supply chain. With its strong flow and liquidity, product sales capacity and Pratt & Whitney's convenient consumer shopping experience, it is rapidly rising in China. It is an innovative new business form and new economy. Digital economy has become an important engine for restructuring global factor resources, reshaping economic structure, changing and promoting global economic development. The global outlets alliance attaches great importance to the project of "international online stars live broadcasting base" based on the digital economy industrial chain, hoping to help the base through various professional training and resource integration, build a live webcast online stars and cultivate a professional team of cross-border e-commerce, realize the in-depth integration of the whole industrial chain of online stars economy, make every effort to build the standard and benchmark of international first-class online stars base, and build a new form and development of digital economy.
Global Outlets Alliance is the only and most authoritative non-profit international organization in the industry initiated and established by a number of world-famous outlets development operators, department stores, retail enterprises, business consulting and industry service institutions. It has chambers of commerce, representative offices or branches in more than 100 countries on five continents. It has more than 600000 member units, more than 10000 international luxury brands and more than 20000 luxury brand production and processing enterprises; There are more than 3000 outlets shopping malls, shopping towns, shopping villages, style streets and life experience centers, and more than 2000 world-famous franchise department stores, luxury brand collection stores and brand wholesale procurement centers. GOA will make use of its strong industrial, brand and resource advantages to assist outlets group and Fujian Provincial Government in introducing international advanced production factors, optimizing domestic supply structure, promoting free cross-border circulation of capital, technology, talents, data, market and other factors, enabling industrial upgrading and brand upgrading, relying on a strong supply chain and product selection system, Introduce international high-quality projects and products into China and land in Fujian. At the same time, help Fujian brands and Chinese brands go to the world, and finally realize the vision goal of "global buying and global selling" of Fujian and even Chinese brands, so as to make Chinese brands rank among the forefront of international luxury goods and become the leader of the new fashion of world culture!
Ms. Cha Yun stressed that she believed that through the cooperation between the Global Outlets Alliance, Outlets group and Fujian provincial government, mutual benefit, win-win and common development would be achieved, helping Fujian build a strong market core competitiveness, and then promoting the new development pattern of "double cycle" in Fujian. At the same time, it is hoped that through the establishment of relevant industrial clusters and bases, it will become a link between industries, brands and consumers, recommend good brands and products to domestic and international consumers, benefit consumers in Fujian, China and the world, better promote relevant industries and segments to participate in the division of labor and accelerate integration and optimization of global innovation chain, industrial chain and value chain, We will earnestly promote the development of economic globalization and trade liberalization, bring new opportunities to the world with China's new development, and make greater contributions to the sustainable development of the global economy.
