On November 8, 2021, Fujian Provincial Department of Commerce and Neoole Holding Co., Ltd. signed the strategic cooperation agreement in Fuzhou, officially establishing a strategic partnership. In this cooperation, the two sides will take the construction and operation of "Fujian Wanfu Mall" and "international online stars base" as the starting point, cooperate with a number of influential and driving new retail and digital industry projects, take the construction of international trade leading industry projects as the guide, drive the rapid development of digital green industry chain in Fujian Province, and broaden the new space of digital commerce and trade in Fujian Province, Build a national digital economy innovation and development pilot zone. At the ceremony, the global outlets alliance officially awarded the plaque of "Outlets global famous product - International online stars live broadcasting base" to Taijiang District, Fuzhou City, Fujian Province.



Guo Ningning, member of the Standing Committee of the CPC Fujian Provincial Committee and vice governor of Fujian Province, Wu Nanxiang, party secretary and director of the Provincial Department of Commerce, Chen Ansheng, first-class inspector of the Provincial Department of Commerce, hang Dong, deputy director of the Provincial Department of Commerce, and relevant principals of Fuzhou municipal government, Fuzhou Municipal Bureau of Commerce, Gulou District government and Taijiang District government attended the signing ceremony. The chairman of Outlets Group Holdings Co., Ltd. and Outlets Group (Asia) Liu Xianglong, President of China and chairman of Neoole Holdings Co., Ltd., and Cha Yun, assistant brand officer of Global Outlets Alliance in China, attended the signing ceremony. Chen Ansheng, first-class inspector of Fujian Provincial Department of Commerce, and Tu Zexin, president of project investment in China of Outlets Group signed the contract on behalf of both parties.

According to Liu Xianglong, chairman of Outlets Group Holdings Co., Ltd., president of Outlets group (Asia) Co., Ltd. in China and chairman of Neoole Holdings Co., Ltd. Neoole Holdings Co., Ltd. is a comprehensive investment and operation service provider for the innovation and development of outlets industry built by outlets group all over the world. Relying on its strong capital strength, rich operation experience and cutting-edge technical strength, new ole holdings continues to lead the transformation and upgrading of traditional businesses, achieve leapfrog development, and continue to promote the innovative development of global outlets. The company's core industrial concept - "new outlets" was proposed by Mr. Lin Zhuoyan, chairman of the Asia Pacific region of the Global Outlets Alliance and founder of China Outlets. It is a new business model that has been transformed, sublimated and created on the basis of the traditional outlets business model. As a practitioner of new industrial concepts in the field of global outlets, Neoole Holdings Co., Ltd. relies on advanced technical means such as big data, artificial intelligence, blockchain, cloud computing and the Internet of Things, focuses on upgrading and iterating outlets' traditional business model and industrial operation concept, and gathers new retail, new technology, new health, new culture and tourism, new real estate, new property, new media, new capital, new infrastructure and other multiple industrial clusters lead to create innovative and international outlets industrial development base, Neoole tourism base, Neoole duty-free special zone, Neoole new retail industrial park, Neoole port, rural Neoole and other industrial sectors. Through online e-commerce platform + live video broadcast + offline exhibition + service experience, Neoole takes the extension, innovation and development of "Pan outlets" model and the absolutely universal new retail as the core driving force to create a new economic model combining consumption ecology and industrial ecology, so as to realize the sharing of consumption and behavior value of nodes at all levels in the whole region, Promote the industrialization, digitization, intelligence and sustainable development of global outlets.

In terms of project implementation, President Liu Xianglong mentioned that Neoole holdings will give full play to its advantages in brand, technology, talent, channel, management and capital. With the all-round support of the World Association of Small and Medium-sized Enterprises, the Global Outlets Alliance and the China Association of Small and Medium-sized Enterprises, and under the guidance of the Fujian provincial government, it will use "provincial government guidance + market-oriented operation" to build an international brand, production, trade, logistics, consumption and service system in Fujian Province, and focus on promoting the construction and operation of Wanfu Neoole e-commerce platform, international online live broadcasting base, global commodity trading center, digital industry master fund, global duty-free Park, global green industry base and other series of projects in Fujian Province. Specifically, we will establish the headquarters of Neoole industry group in Fujian Province, carry out a series of incubation, M & A and integration of enterprises in the industrial chain through the digital industry master fund, and introduce the front-end, middle-end and back-end excellent enterprises of the whole industry into Fujian Province. It is expected that through 3-5 years of operation, we will strive to incubate four 100 billion scale enterprises, drive the production and processing scale to reach 100 billion yuan, the online stars live broadcasting business scale to reach 100 billion yuan, the import and export trade scale to reach 100 billion yuan, and the e-commerce transaction scale of Wanfu Neoole to reach 100 billion yuan. A total of nearly trillion scale comprehensive industrial clusters will be connected in Fujian Province.

Under the new development of the "Belt and Road" and "double circulation" of the domestic and international markets, Fujian commerce department and the Neoole group are willing to cooperate with all walks of life partners in the society, make full use of the resources such as location advantage, transportation advantages, industrial advantages and policy advantages of Fujian Province, and strive to promote the consumption economy, digital economy, marine economy of Fujian province and the rapid development of green economy.