On August 20, 2021, Lin Zhuoyan, honorary chairman of the World Association of Small and Medium-sized Enterprises and Asia Pacific chairman in Asia Pacific region of the Global Outlets Alliance, and senior executives of Outlets group met with Shi Xiangrong, secretary of the Party committee and chairman of Hainan Agricultural Reclamation Tourism Group. The two sides had in-depth exchanges on the new development of Hainan's sea, land and air culture and tourism, great health, agricultural reclamation, industry and finance, and deepening cooperation, and reached a preliminary intention on further strategic cooperation between the two sides.
Hainan Agricultural Reclamation Group is a state-owned enterprise with a glorious history of struggle, carrying the glorious mission of inheriting the red gene. The spirit of hard struggle, self-improvement and tenacity of the people in the agricultural reclamation has moved and admired countless people. Hainan Agricultural Reclamation Group is an active practitioner of the new objectives of Hainan's 14th five year plan. When the 14th five year plan was reviewed and issued, Hainan Agricultural Reclamation Group gave full support, and gradually opened up its own road of transformation and upgrading to help the great development of tourism in Hainan Province.
Outlets group has been deeply engaged in the culture, tourism and health industry for several years, and has rich resources and operation experience in the culture, tourism and health industry. In recent years, chairman Lin Zhuoyan has keenly observed the challenges and opportunities brought by the changes of the times and social development, stood at the height of the sustainable development of global outlets, deeply promoted the strategic transformation, and creatively put forward the "Neoole" concept with industrial investment, industrial development and industrial operation as the three development cores, actively distribute national strategic emerging industries and relevant industries strongly advocated and encouraged by the central and local governments. "Neoole" is a transformation, sublimation and reconstruction of traditional outlets and even the whole traditional business. Its development is not limited to outlets' business model. It is very open and inclusive, and can span states, regions and industries. Linkage financial technology, medical care, cultural creativity, education and training, hotel catering, leisure tourism and other modern service industries.
As the core of "Neoole" industrial integration, big cultural tourism and big health will creatively open a new health tourism mode of "health care + pension + vacation + residence + tourism + study tour", and gradually build a diversified Neoole industrial cluster including Neoole industrial base, Neoole duty-free special zone and digital Neoole.
The two sides hope to work together to seize the new opportunities for the construction of Hainan free trade port, adapt to new needs and seek new development. By building a colorful new business form of sea, land and air tourism consumption, grab the right to innovate tourism discourse, further release the driving force of tourism industry in Hainan Province and stimulate new tourism consumption. The two sides also look forward to jointly promoting the deepening, optimization, clustering and scale-up of big culture, tourism and health industry by relying on the experience and advantages of all parties in the complete industrial chain. Cooperation and mutual benefit. Not only that, but also help Hainan Province to build a new highland of China's open economy, build a modern economic system, and form a number of trillion level industries such as internet, consumption, great health and education, tourism, culture and sports.
