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Outlets Group actively plans new ideas for poverty alleviation, digital new consumption promotes rural revitalization
Release time:2021/07/08Source:新奥莱控股
On July 8, 2021, Lin Zhuoyan, honorary chairman of the World Association of Small and Medium-sized Enterprises and chairman of the Asia Pacific region of the Global Outlets Alliance, Liu Xianglong, chairman of Outlets Group Holdings Co., Ltd. and president of Outlets group (Asia) Co., Ltd. in China, and his party went to the Guangdong-Hong Kong-Macao Greater Bay Area digital consumption poverty alleviation center of Farming Group for in-depth visit and investigation. During this period, the leaders of the party visited the Rural Revitalization Museum of "Falling in Love with Inner Mongolia together". Wang Ziyu, chairman of Farming Group, and Xia Ping, vice president of Central Asia Group, accompanied the inspection.
 


The special period when poverty alleviation and the implementation of rural revitalization strategy in crossing  is now and in the future. Continuing to promote the effective connection between comprehensive poverty eradication and rural revitalization is not only a major judgment based on China's economic and social development situation, but also a strategic guide on how to achieve the goals of the "two centenaries". Poverty alleviation through consumption is an important way for social forces to participate in poverty alleviation. It is also a new requirement for accelerating the formation of a new development pattern with the domestic cycle as the main body and the domestic and international double cycles promoting each other.

 
As an outlets group with outstanding achievements in the field of new consumption, over the years, it has actively responded to the national call, integrated into the national strategy, innovatively launched the "Neoole" model, and made every effort to build a digital new consumption poverty alleviation platform and help poverty alleviation and revitalization by relying on technical means such as big data, artificial intelligence, cloud computing and the Internet of things. Together farming group has always taken "making farmers richer and people healthier" as its development mission, and has always been committed to helping rural revitalization and targeted poverty alleviation through digital technology. During the discussion, chairman Lin Zhuoyan highly praised the great contribution made by the farming group in monitoring the policy trend in the environment of consumption poverty alleviation and rural revitalization, and building a platform for East-West cooperation and regional coordinated development. At the same time, he expressed the hope to make use of the brand and resource advantages of the global outlets alliance, with the help of the strong centralized purchasing ability and channel distribution ability of outlets group, combined with the core advantages of the farming group in the regional origin, actively plan new ideas for poverty alleviation and innovate new cooperation and docking mechanisms based on the "road to prosperity" set up by Guangdong-Hong Kong-Macao Greater Bay Area for the poor, jointly build an influential brand of agricultural products and make positive contributions to the increase of farmers' income and the digital development of agricultural industry.
 
Wang Ziyu, chairman of Farming Group, said: "With the participation of Outlets group, the centralized mining center in Guangdong-Hong Kong-Macao Greater Bay Area, which is being built, will play a greater role in poverty alleviation and agriculture, digital agriculture and other aspects. Next, the two sides will jointly maximize their own value and further accelerate the selection and ordering of products in the western region by making use of the comprehensive mining, transportation and marketing ecosystem integrating centralized mining at the origin, transportation and marketing at the end. The operation efficiency of the products sold will provide a convenient channel for mainland superior and special agricultural products to enter the Guangdong-Hong Kong-Macao Greater Bay Area and the national market. " At the same time, chairman Wang Ziyu also said that the group will work with Outlets group to jointly establish a four chain integration system of industrial chain, supply chain, block chain and value chain, practice social responsibility and build an ecological platform system for farming together, so as to help poverty alleviation and achieve an all-round victory.

After inspecting the digital consumption poverty alleviation center in , Guangdong-Hong Kong-Macao Greater Bay Area, the two sides also jointly inspected the Central Asia Silicon Valley coast project, and had in-depth exchanges with Huang Binghuang, chairman of the board of directors of Central Asia Group. As a comprehensive group company, Central Asia Group has always paid attention to the development of agricultural industrialization. The three parties said that they will jointly build the Central Asia City Image Museum and create a thousand counties for consumption poverty alleviation in the upward direction of agricultural products, carry out in-depth cooperation in many fields such as products.
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