The 2021 Beijing International Consumption Center Urban Forum with the theme of "international consumption center" was held in Shougang Park of China International Trade and Services Fair on September 5. During the signing phase of the forum, a total of 7 projects were released, with an investment intention of 780 million yuan (RMB, the same below), and 1 billion yuan olai new retail industry fund was released, which achieved positive results in commerce, culture and tourism, consumption and urban services.
The forum brought together representatives of competent commercial departments, domestic and foreign institutions, industry associations and brand enterprises to conduct in-depth discussions across fields and formats. As an important part of this forum, the signing ceremony for the achievements of Beijing international consumption center urban construction project was also held, and positive progress was made in the construction of new retail digital platform, smart park, brand introduction, research cooperation and so on.
Brand diversification leads the new business model, new expression and new lifestyle in the new era, and plays an indispensable role in urban construction and development. In terms of new retail digital platform, Neoole Holdings Co., Ltd. reached strategic cooperation with Unique Technology (Beijing) Co., Ltd., issued strategic agreement on digital cross-border platform for outlets' new retail industry, gathered international consumption and promoted new retail digital innovation of import and export cross-border trade.
As an important achievement release link in the 2021 Beijing International Consumption Center City Forum, on-site contracts were signed for seven projects, including the new retail digital platform, smart park construction, brand introduction and research cooperation, with an intention of about 780 million yuan. At the same time, the new retail industry fund of 1 billion yuan was released, laying a foundation for Beijing to gather more high-end consumption resources and release consumption potential.
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Project contracted
Signing of achievements of Beijing international consumption center urban construction project:
Package new retail digital platform, smart park construction, brand introduction, research cooperation and other seven projects, with a signed intention amount of about 780 million yuan and a new retail industry fund of 1 billion yuan.
1. Strategic agreement on digital cross-border platform for outlets' new retail industry
2. Neoole* Huayi Brothers immersive business construction cooperation
3. Huaxi Live · Wukesong settled in the brand's first store and flagship store
4. COFCO · Xiangyun Town member store (Shunyi first store) brand settled and signed a cooperation contract
5. Smart park construction project of cultural tourism area
6. The Beijing Capital Langyuan Station new consumer brand incubation base are settled and investment cooperation contracts are signed
7. Strategic cooperation agreement on market research of Beijing commercial service industry
In the future, Beijing will anchor the "international" direction, focus on the "consumption" core, grasp the "center" key, and strive to significantly improve its level in key indicators such as international popularity, consumption prosperity, business activity, accessibility, consumption comfort and policy guidance through cultivation and construction in about five years, so as to basically build an international consumption center city with global influence, It has become a fashionable shopping city, a gourmet city with global flavor, a global tourism destination with traditional culture and modern civilization, and a digital consumption and new consumption benchmark city leading innovative ecology.
