On September 5, 2021, at the "2021 Beijing International Consumption Center City Forum" held at Shougang Park venue of China International Trade and Services Fair, representatives of competent commercial departments, domestic and foreign institutions, industry associations and brand enterprises had in-depth discussions across fields and formats.

Under the catalysis of cross-border integration of Commerce, technology and culture and collaborative innovation, Neoole Holdings Co., Ltd. signed a contract with Huayi Brothers Media Co., Ltd. to release Neoole Huayi Brothers' immersive business construction cooperation, touch consumption with culture as the core, promote the rebirth of cultural mutual entertainment industry with consumption as the axis, and jointly create an internationally leading new experience of culture, technology and consumption.

During the signing phase of this forum, a total of 7 projects were released, with an investment intention of RMB 780 million and a new retail industry fund of RMB 1 billion, which achieved positive results in commerce, culture and tourism, consumption and urban services.

In the future, on the new track of building an international consumption center city, Beijing will continue to give full play to the resource endowment advantages of the capital and continuously enhance the endogenous power, so as to provide strong support for China to stand at the commanding height of the global consumer market.