On January 15, 2021, Outlets Group (Asia) Co., Ltd., a subsidiary of Outlets group, together with Shanghai Hongqiao Business District Management Committee and Shanghai Minhang District People's government, signed the strategic cooperation agreement for the project of "Global Outlets Headquarters Base" in the presence of Gong Zheng, deputy secretary of Shanghai Municipal Party committee and mayor of Shanghai.
As another important achievement of Shanghai Hongqiao Business District and Shanghai Minhang District People's Government in supporting the development of foreign-funded enterprises, the signing of this cooperation agreement will further enhance the trade level and core competitiveness of the two regions, inject new momentum and gather new forces for strengthening and optimizing the five oriented economy of innovation, service, openness, headquarters and flow. At the same time, the settlement of the project is an important measure for Outlets group to promote the layout of the whole industrial chain of "Neoole", creating a new model for the sustainable development of outlets industry in China, Asia and even the world.
According to Liu Xianglong, chairman of Outlets Group Holding Co., Ltd. and president of Outlets Group (Asia) Co., Ltd. in China, the group plans to make a comprehensive layout in Shanghai Hongqiao Business District (Minhang area), create a multidimensional space for outlets' innovative industry, and first set up a "Global Outlets Headquarters Base".
The project will take the global outlets industrial resources as the core to build "brand exhibition, brand exhibition, digital trade, cross-border e-commerce, smart logistics, brand culture, brand incubation, industrial and operational innovation and other multi-functional sectors are integrated, and the global industrial innovation platform and new headquarters economic model promote the development of Hongqiao Business District and Minhang District into a high-level territory of global brand commerce and trade.
Outlets group also plans to promote the "Global Outlets Alliance" to set up the venue of global outlets industry conference, brand operator summit and development forum here, so as to help Shanghai develop into a new fashion metropolis of outlets in the world.
It is understood that the Management Committee of Shanghai Hongqiao Business District has successfully served and ensured the smooth holding of the third China International Import Expo, and continuously promoted the gathering of International Convention and Exhibition Conference subjects and international first-class brand exhibitions in the business district; promoted the construction of various platforms such as the bonded exhibition and trading platform of imported goods in Hongqiao Business District, further amplified the spillover effect of Import Expo, and fully committed to build Hongqiao into an international open hub.
Outlets group is the world's largest integrated service provider for outlets' industrial investment, development and operation. The group creates an innovative industrial model with outlets' business model as the core and the coexistence of various experiential formats, which provides an innovative model and effective development path for the upgrading and iteration of lifestyles in developed countries and the urbanization of developing countries.
The group's business covers more than 100 countries and regions in Europe, America, Asia and Oceania. The group maintains long-term and in-depth cooperation with a large number of world-class designer institutions, brands and operators, and has a large number of world-famous fashion industry resources. Asia is the market that the group has always focused on, and Asian companies are also the largest business under the jurisdiction of the group, especially in the development of innovative industries, the Asian business is particularly prominent.
From outlets' traditional stores to shopping streets, shopping towns, cultural and tourism towns, health-care towns and science and innovation towns, to Neoole Industrial Park and industrial zone, and then integrated into the development of new towns, it has always maintained the development trend of integration, development and effective grafting with other industries. In recent years, Outlets group has made greater efforts to promote e-commerce with Asian companies as the main force business development.
As an important market in Asia, China accounts for nearly one-third of the global luxury consumer market. It has the world's leading e-commerce technology, innovative new retail business model and comprehensive internet science and technology talents. Its innovative development deserves attention and the prospect is even more unlimited. Outlets group is about to build a "Global Outlets Headquarters Base" in Shanghai. The project is tailor-made on the basis of entering the Expo. After completion, it will become a whole industry chain innovation base with outlets world famous products as the core.
Minhang District, where Shanghai Hongqiao Business District is located, as the site of China International Import Expo, is actively building the first choice of headquarters economy of world famous products, the distribution center of imported goods and the demonstration area of industry city integration. Its development concept coincides with the "Neoole" industrial development model of multi industry integration, multi-channel complementarity and multi format sharing of Outlets group.
"Global Outlets Headquarters Base" The successful signing of the strategic cooperation agreement of the project marks that Shanghai and outlets have officially formed a strategic partnership of mutual benefit, win-win and sustainable development. Next, the Management Committee of Shanghai Hongqiao Business District and Minhang District government will give full play to their advantages in all aspects, focus on the construction goal of Hongqiao International open hub, continuously optimize the business environment and provide excellent services according to international standards provide quality services to support the innovation and development of the project, and provide comprehensive support in land supply, policy support, settlement of special talents, supporting talent apartments, etc.
With its unique business model, industrial operation experience, online and offline same frequency resonance mode, innovative ideas integrating multi-dimensional development, strong supply chain cohesion and rich global brand resources, Outlets group will provide rich and abundant global brand resources for the China International Import Expo to be held in Shanghai every year, complement each other, the whole industry chain and online. The comprehensive support of offline exhibition service operation injects fresh blood into the Expo and creates a new engine for the region.
"Global Outlets Headquarters Base" The completion of the project will bring the world's fashionable lifestyle to the Expo, effectively accelerate the business development of the fashion industry of the Expo, improve the development level of the modern service industry of the Expo, and will certainly drive the linkage development of design incubation, processing and production, logistics exhibition, tourism culture and other related industries of international famous products in Shanghai and even the whole Changjiang River Delta region. The completion of the project is even more important It is of positive and far-reaching significance for accelerating the major strategic deployment of the development of regional integration between Shanghai and Changjiang River Delta region and accelerating the international cooperation and development of fashion industry between Shanghai and the whole country and even the world.
