It is the right time for seeding cultivation in this season. With a misty spring rain, in Shenzhen Silver Lake International Conference Center, which enjoys the reputation of China's Silicon Valley, the capital of design and the city of innovation, Neoole Holding Co., Ltd. (hereinafter referred to as Neoole holding) and Shenzhen Meili Group Co., Ltd. (hereinafter referred to as Meili group) have made a perfect combination of beads to set in Wengu, the name of this place and jointly signed an all-round, multi-dimensional framework cooperation agreement on deeply building digital Neoole industrial base.

Based on the concept of new consumption, new digital and new sharing, this cooperation will set sail on the digital sea, redraw the new blueprint and jointly build a digital world on the basis of more than 3000 acres of land and nearly 400000 square meters of buildings around Wengu at the foot of Fengyi mountain in Shenzhen. The construction includes world famous brand museum, Neoole experience center, Neoole life center, global Neoole data center, digital Neoole research center, digital Neoole e-commerce world, digital Neoole training center, digital Neoole product sharing center, digital Neoole product trading center, digital Neoole global chain business center and Digital Neoole settlement service center , Neoole international convention and exhibition center, Neoole duty-free special zone, Neoole global port, Neoole digital life town, international brand regional headquarters and designer incubation headquarters.

Mr. Lin Zhuoyan, honorary chairman of the World Association of Small and Medium-sized Enterprises and chairman of the Asia Pacific region of the Global Outlets Alliance, attended the signing ceremony and delivered a speech. Chairman Lin pointed out that we have great potential and can expect to build a Neoole digital industry base together. This time, we cooperated with Meili group to build a Neoole digital industry base, which is the second time that the Global Outlets headquarters base is located in Dahongqiao business district, Shanghai after the layout of the "Neoole· Oriental Ragaz" new health-care special large-scale comprehensive project in Guizhou Province, the core project built by all senior managers of the company through careful consideration, brainstorming and efforts is the well deserved "No. 1 project" of the company On the one hand, this cooperation is moved by the spirit of chairman Ouyang's ten-year adherence to the cultural valley and deep cultivation of the cultural museum. On the other hand, as the bridgehead of reform and opening up, the pilot economic zone and the core functional area of Guangdong-HongKong-Macao Greater Bay Area, Neoole holdings should actively embrace the times and do something, and can not miss the feast of sharing the new achievements of reform and opening up in Guangdong-HongKong-Macao Greater Bany Area. The terrain of cultural valley The landform, natural scenery and cultural heritage are highly consistent with the design concept and values of digital new ole industrial base. Next, both parties should consider how to integrate the design concept of digital new ole on the basis of retaining the original landform and ecological environment, compare with world-famous landmark buildings such as Sydney Opera House and Paris Eiffel Tower, and strive to build Wengu digital Neoole industrial base It has become a famous landmark attracting worldwide attention.

Chairman Lin stressed that outlets' business model has gone through different stages of development along the way. It adheres to the strategy of innovation driven development and continues to upgrade and iterate. Neoole is the upgrading and reconstruction of outlets' business model. Digital Neoole is an important core competitiveness of new outlets. Digital Neoole must be one of the largest internet enterprises in China and even the world in the future. It is the dream and hope for the sustainable development of outlets industry! Today's signing is only the first step of the long march. Our digital Neoole industrial base can be built into an online and offline industrial card and new building landmark in Shenzhen, Guangdong, China and even the world, increase the brand fashion charm for Shenzhen to become an international city, and become a deep-rooted brand under the national double cycle strategy. Shenzhen will increase consumption potential, increase the attraction of digital economy for the innovative Shenzhen of Guangdong-HongKong-Macao Greater Bay Area, increase the happiness feeling of sharing economy for the people for Shenzhen, a leading demonstration area of socialist market economy, and play an important role and influence on social and economic development, which is of positive and far-reaching significance! Chairman of Shenzhen Meili Group Co., Ltd., vice chairman of China National Photography Association, Shenzhen Ouyang Xiangshan, vice president of Shenzhen Entrepreneurs Association, delivered a speech on behalf of Meili group. As a local enterprise in Shenzhen, Meili group rooted in Shenzhen and made outstanding contributions to the development of the special rconomic zone. It has successively won the "top 100 enterprises in Shenzhen", "quality award of mayor of Shenzhen", "outstanding contribution enterprise in the 30th anniversary of reform and opening up in Shenzhen" and "outstanding contribution enterprise in the 40th anniversary of reform and opening up in Shenzhen" and many other honors.

In his speech, chairman Ouyang pointed out that the cooperation between Meili group and Neoole holdings is a combination of strength and nature. Meili group, as a local enterprise in Shenzhen, has been rooted in Shenzhen for 27 years, and I have also worked in Shenzhen for 46 years. I am very familiar with the cultural and physical environment of Shenzhen; our group integrates new cultural creativity, high-tech industry investment. The group is adiversified large-scale private enterprise group integrating large-scale commercial real estate operation, tourism business services, equity investment and property management. It is familiar with the market format. The project of Meili group is holistic and has great potential to expand. In addition, we have a military style team, which is united and pragmatic and dares to face any difficulties and challenges. I have listened to Neoole these days and the vision of the digital Neoole team for the project and the concept of digital industry, I look forward to working together to build a new life town, a new world boutique community and a new digital industry base integrating new life business forms, new business models and new block chain industries. It is the national digital economy strategy, the dual district construction and strategy of Guangdong-HongKong-Macao Greater Bay Arear, Shenzhen and the citizens of Shenzhen. More wonderful leisure life is also a strong contribution to the country that our generation is deeply looking forward to.

Thanks to President Lin Zhuoyan and President Liu Wenwen for their attention to Meili group. This cooperation to build a digital Neoole industrial base is not only a transformation and combination of valuing assets and neglecting assets, traditional industries and emerging industries, online and offline, but also a collision and exchange of culture and thinking between the two partners. We look forward to unity, sincere cooperation and adhering to a high starting point and big pattern The cooperation concept of big idea has sparked a beautiful and harmonious spark. Through the understanding of my team and the observation of Neoole and digital Neoole teams, I can see the process and direction of cooperation between the two sides, and look forward to its prospect and good future!

Liu Wenwen, chairman of Neoole Digital Technology Co., Ltd., chairman of Blockchain Finance Association and chairman of Beijing Franchise Exchange, and Zhu Longqing, President of Shenzhen Meili Group Co., Ltd., signed the digital Neoole industrial base cooperation framework agreement as the signing representatives of the two parties.

After the signing ceremony, President Liu Wenwen delivered a keynote speech as the signing representative. President Liu pointed out that in order to timely respond to the changing and great challenges of the global business environment, especially the Internet and the epidemic, Neoole will take digital Neoole as the core carrier and the platform for transformation and upgrading, cooperate with many international luxury brands to create a new consumption business model, starting from the old outlets line go to the traditional stores, sell off-season discounted luxury goods, go to the Neoole online travel complex and online e-commerce platform, and sell seasonal trend luxury goods. The digital Neoole blockchain e-commerce platform is a revolution and breakthrough in the traditional internet e-commerce, which will subvert the public's cognition, solve the outlets' short points, and realize the mission of Neoole with six core technological innovations: complete luxury goods  traceability fidelity technology, six core competitiveness, such as artificial intelligence algorithm of consumption shared value, transparent value-added protection of consumption integral big data rights and interests, real-time access of government management and social supervision big data governance, double cycle incubation of franchise business model of Chinese brand industry, open source and opening to the whole society, and co construction of sharing platform, ensure the release of global luxury enterprises Heart chain sales, global consumers are enthusiastic about chain consumption, and government tax, customs, intellectual property, market supervision and other management departments have timely supervision and other core advantages.

President Liu expects that in the near future, the new digital Neoole industrial base will include Neoole global headquarters base, digital Neoole blockchain e-commerce platform headquarters, Neoole global digital asset transaction management center, international brand designer club, international brand valley, global brand Expo conference center, Neoole brand digital college, global brand digital museum and Neoole digital life town and other modules will be presented to you one by one. The digital Neoole industrial base will serve and manage the digital new ole global supply chain through the blockchain e-commerce digital platform main chain system, serve all commercial and industrial sub chains, promote all market subjects to share the value of traditional consumer economy, brand economy and industrial economy and share capital with digital Neoole. The multi-layer superimposed market value and value of this market and digital economy lead the digital Neoole value sharing economy, strive to promote the listing and development of 100 companies, thousands of Chinese brand enterprises compete with international famous brands, emerge 10000 new domestic brands, drive millions of dealers to gather and start businesses, serve tens of millions of core members, drive the synchronous and coordinated development of trillion level industrial clusters and will be built.  It is a value sharing economy with double circulation of famous brands and famous products at home and abroad. As long as both sides of the cooperation really work hard, keep their feet on the ground, consolidate the foundation, cultivate their internal skills, strengthen the research and development of basic underlying technologies, overcome difficulties, explore and innovate, and seize the highland of digital economy and sharing economy, over time, through unremitting efforts, the digital Neoole industrial base in Wengu will become China’s leading and standard setter in the field of digital economy in the world, it has become the most dazzling and shining pearl in the digital starry sky of Guangdong-HongKong-Macao Greater Bay Area !

Hao Renai, executive president of Neoole Digital Technology Co., Ltd., presided over the signing ceremony. More than 100 guests including Tang Zeyuan, director of Asia Oversea Chinese Fraternity Fund Association, senior executives of Neoole holdings, senior executives of Meili group, representatives of strategic partners, CCTV column group and local media attended the signing ceremony.