Recently, Liu Xianglong, chairman of Outlets Group Holding Co., Ltd., president of Outlets group (Asia) Co., Ltd. in China, Tu Zexin, president of project investment in China, Chen Naili, vice president of new retail in China, and his party inspected Beijing World Flower Holiday Plaza. The two sides held in-depth talks on jointly building the "Neoole Commercial Complex" project.
As one of the key development plans of "Neoole" in China, Beijing-Tianjin-Hebei region will focus on building Neoole Port, Neoole Industrial Park, Neoole industrial base and other models. In addition to Beijing, Tianjin and Hebei, it is expected that in 2022, Neoole will complete the layout of more than 20 projects in Guangdong-Hong Kong-Macao Greater Bay Area, Yangtze River Delta, Chengdu Chongqing and Hainan free trade zone.
Beijing World Flower Holiday Plaza is located in the South Fourth Ring Road, Daxing District, Beijing, covering a total area of 620000 square meters. Among them, the total commercial construction area is 324700 square meters, including hotels, office buildings, cinemas, ice rinks, international famous products, characteristic catering, children's entertainment and other formats, creating a new model of cultural and commercial complex in Beijing. At present, it includes the first Naierbao in North China, burning ice skateboard club, bigoffs regional first store, Wanguo fencing and other brands. At the same time, it has an inner ring four seasons runway and a free outdoor children's paradise of more than 2000 square meters.
奥特莱斯集团控股有限公司董事长、奥特莱斯集团（亚洲）有限公司中国区总裁刘相龙在会谈中表示，“新奥莱”通过对传统奥特莱斯商业模式的改革创新，致力成为新零售产业运营发展的核心力量，实现全球奥特莱斯商业贸易的信息化、 智慧化、智能化，从而转变消费者的传统消费思维定式、行为习惯和生活方式。北京世界之花假日广场地理位置优越，可辐射整个京津冀地区。其以体验式消费为核心，自身已拥有多种业态相组合的综合实力，与新奥莱强强联手，更可在传统商业基础上，通过运营模式创新、商品体系创新、消费体系创新、产业孵化创新、城市服务创新和资本模式创新，共同打造新奥莱新模式商业综合体，引领新消费时代品质升级，更可使全体京津冀消费者在智慧消费、快乐消费中有更多、更直接、更实在的获得感、安全感、幸福感。
Liu Xianglong, chairman of Outlets Group Holding Co., Ltd. and president of Outlets group (Asia) Co., Ltd. in China, said during the meeting that "Neoole" is committed to becoming the core force for the operation and development of new retail industry through the reform and innovation of traditional outlets business model, so as to realize the informatization, intelligence and intelligence of global outlets business and trade, So as to change consumers' traditional consumption thinking, behavior habits and lifestyle. Beijing World Flower Holiday Plaza has a superior geographical location and can radiate the whole Beijing Tianjin Hebei region. With experiential consumption as its core, it has the comprehensive strength of a combination of various business formats. Together with Neoole, it can jointly build a Neoole business complex through operation mode innovation, commodity system innovation, consumption system innovation, industrial incubation innovation, urban service innovation and capital mode innovation on the basis of traditional business, Leading the quality upgrading in the new consumption era can make all consumers in Beijing, Tianjin and Hebei have more, more direct and more realistic sense of gain, security and happiness in smart consumption and happy consumption.
世界之花假日广场负责人介绍，“世界之花假日广场”是以全球及国家大力发展旅游文化产业为契机、以世界各民族文化的交流传播为支撑、以世界非物质文化遗产的展示和展销为载体、以产品的经贸往来和文化的品鉴观光为路径、集文化与商品、展示与销售、休闲与娱乐于一体的“世界非物质文化展示发展中心暨北京城南规模最大的旅游文化综合体”，力争为世界各地来京旅游、观光、商务、购物的个人、家庭及团体提供一个吃、住、行、游、购、娱为一体、设施完善、服务一流的理想场所。“新奥莱”模式是具有突破性、划时代意义的创新概念。若能够与奥特莱斯集团合作，将世界之花假日广场与“新奥莱”模式相互融合，互惠共融，将为京津冀人群创造更有意义的休闲地，绽放新消费独特新风尚。更可立足京南的门户位置，全力打造京津冀赴北京旅游目的地的第一站，为增加本地就业、拉动地区经济增长和促进大北京的旅游发展贡献力量。
According to the person in charge of the World Flower Holiday Plaza, "World Flower Holiday Plaza" is a collection of culture and goods, exhibition and sales, taking the opportunity of the global and national vigorous development of tourism and cultural industry, the exchange and dissemination of cultures of all ethnic groups in the world as the support, the exhibition and sales of world intangible cultural heritage as the carrier, and the economic and trade exchanges of products and cultural appreciation and sightseeing as the path The "World Intangible Culture Exhibition and development center and the largest tourism and cultural complex in the south of Beijing", which integrates leisure and entertainment, strives to provide an ideal place for individuals, families and groups from all over the world to travel, sightseeing, business and shopping in Beijing with complete facilities and first-class services. "Neoole" model is an innovative concept with breakthrough and epoch-making significance. If we can cooperate with outlets group to integrate the world flower Holiday Plaza and the "Neoole" model, we will create a more meaningful leisure place for the people in Beijing, Tianjin and Hebei and bloom the unique new style of new consumption. Based on the gateway position of South Beijing, we can make every effort to build the first stop of Beijing, Tianjin and Hebei to Beijing tourism destination, so as to contribute to increasing local employment, stimulating regional economic growth and promoting the tourism development of Greater Beijing.
据奥特莱斯集团（亚洲）有限公司中国区项目投资总裁涂泽新介绍，“新奥莱”将不断聚集创新产业的核心资源要素，实施创新型、多元化、专业化的战略发展策略，打造世界一流创新产业综合发展平台，为地方经济注入强大动力，为促进国际经贸往来与人文交流而不懈努力。
According to Tu Zexin, President of project investment in China of outlets group (Asia) Co., Ltd., new ole will continue to gather core resource elements of innovative industries, implement innovative, diversified and professional strategic development strategies, build a world-class comprehensive development platform for innovative industries, and inject strong power into the local economy, Make unremitting efforts to promote international economic and trade exchanges and people to people and cultural exchanges.
